Social
Wrapped '21

Check out the top social media platform updates and trends heading into 2022.

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TikTok Clones:
Rise of Vertical

TikTok’s rapid growth, surpassing one billion monthly active users in September 2021, has triggered a rush from competitors to copy its short-form vertical video feed format.

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Vertical Feed News:
Attack of the clones!

It's a mad race to be the top vertical scroll engine in social 😮

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vertical wrap up ✨
top platforms are moving to vertical scroll

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A Vertical Battle
for your attention 🤩

Insights 💡

  1. TikTok increased its vertical video length by 12 times, going from 15 seconds to three minutes in the space of 2021.
  2. Instagram Reels and YouTube Shorts both increased their vertical video length by four times during 2021.
  3. Snapchat Spotlight sets new vertical feature at 60 seconds to match the competition.

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Future of social 🤔
Vertical aspect ratios

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Live Shopping:
Instant Buys

Social platforms, brands, and creators are working together to make online shopping more personal and entertaining. The result is live shopping: livestreams that showcase new products and drive sales.

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Social Shopping News:
A new way to buy!

Influencers can create brand affinity via livestreaming

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shopping wrap up ✨
livestreaming + influencers = buys

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Social Shopping
Top Platforms for Discovery 😱

Facebook leads product discovery, while Instagram and Pinterest tie at 59%.

Data shows the percentage people discover products by platform in the USA (age 18-65).

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Future of social 🤔
Virtual Shops

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Social Gaming:
New Avenues

The pandemic and long periods of lockdown saw many people turn to gaming as a lifeline. Global numbers of gamers and time spent gaming have increased exponentially since 2019.

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Social Gaming News:
A new avenue to game! 🎮

Social platforms are tapping into the growing gamer community

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Gaming wrap up ✨
active users can become gamers

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Gamer Streaming
Top Watch Time by Platform 🤓

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Future of social 🤔
Everyone is a Gamer

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Creators &
Content Funds

The creator economy is estimated to be worth $104.2 billion USD and heading towards the trillions. Creators are major drivers of engagement and it’s paramount for platforms to continue to support their content engines within YouTube, Instagram, and TikTok.

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Creator Funds 🧑‍🎨
Social content monetization

Social platforms are offering money in exchange for content

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Creator wrap up ✨
Platforms boost monetization

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PLATFORM REVENUE
$USD Value Per User 🤑

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Future of social 🤔
Creator Economy

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Mixed Reality &
The Metaverse

Facebook is pushing mixed reality. In 2020, we saw a 6x growth in AR adoption among businesses globally. Searches for AR- and VR-related content on Facebook grew 44%, and membership of groups related to AR and VR on Facebook grew 74%.

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AR & Meta News:
Virtual experience is key 🔑

Social platforms are using Mixed Reality to increase consumer engagement

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Mixed Reality wrap up ✨
the future is meta

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MIXED REALITY GROWTH
AR AND VR EXPLODE 🤯

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Future of social 🤔
Mixed Reality Experiences

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Social Audio &
Connections

Clubhouse ignited the trend and now major players like Twitter and Facebook are rolling out new audio features as social media continues to innovate on music and audio within the creator economy.

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Social Audio News:
Everyone vs. Clubhouse 👋

Social platforms rush to add audio features to own audio space

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Social Audio wrap up ✨
Podcasts are Going Strong 🎙️

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PODCASTING Platform KINGS
Worldwide Interest 🗺️

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Future of social 🤔
Online Conversations

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Your Year in Social
All Wrapped Up ✌️